Whether it’s a quaint sign swinging above a bakery door or a bold monument sign at the entrance to a corporate campus, an outdoor business sign is a powerful cog in your branding and marketing strategy. In fact, according to a University of Cincinnati study, businesses that increased their signage saw an average increase in sales of 10%. This is because a well-designed sign attracts attention, increases foot traffic and brand recognition, and serves as a silent salesman that doesn’t take breaks or holidays.
When choosing your outdoor sign, it’s important to consider how far away you want people to be able to see it. This will help you decide on the size, height and location of your sign. The right sign will blend with its environment and draw people in from a distance, while also ensuring that it can be easily read at all times of the day or night. You’ll also want to evaluate the material your sign is made from, as it should be able to stand up to harsh weather and extreme temperatures without degrading or fading.
Incorporating your logo into your sign design is also critical for reinforcing your brand identity. A professionally designed and reproduced logo will add credibility to your message and create a sense of familiarity with your target audience. It’s also important that your sign design incorporates the psychology of colors and the legibility of fonts to ensure that your brand messaging is visible and clear.
Another great benefit of a well-designed outdoor sign is its ability to showcase your unique selling points. This helps you stand out amongst the competition and attracts the attention of new customers. Whether it’s the quality of your products, your industry-leading customer service or the fact that you’re open 24/7, an effective sign will highlight these differentiators and set you apart from the rest.
Before you invest in a new outdoor sign, be sure to check with your local municipality for signage regulations and restrictions. Every city has different rules regarding size, location, and lighting restrictions for outdoor signs. A local sign company in Las Vegas will be familiar with these regulations and can help you avoid potential issues by ensuring that your sign is compliant with all applicable laws. A local outdoor sign manufacturer in Las Vegas can also advise you on the best types of signage to achieve your vision. They can also help you determine how much signage your location can handle and ensure that it’s placed in the most visible area. In addition, they can help you with the permit process if necessary. This will save you a lot of time and hassle as well as ensure that your new sign is installed properly.